14 February, a day of love for everyone.

With today s more open era, Valentine s Day is not just a day for young couples to express love and affection, but also a day to show gratitude and give good feelings to oneself, family, friends, and those whom we respect.

On Valentine s Day in Japan, women give chocolate to men. The men who receive chocolate must then give a gift in return on March 14th, which is known as White Day.

The Japanese custom of giving Valentine s Day chocolate includes four categories:

• Giri-choco (義理チョコ): Chocolate given as a thank you to colleagues or those who have been helpful.
• Tomo-choco (友チョコ): Chocolate given to friends and close acquaintances, regardless of gender.
• Jibun-choco (自分チョコ): Chocolate given as a reward to oneself.
• Gyaku-choco (逆チョコ): Chocolate given by men to women.

Since it is about gratitude, everyone feels good to be appreciated. And what better way to convey that feeling than with heartfelt chocolate? Whether you showcase your skills by making it yourself or choose a variety of chocolates to arrange in a personalized gift box, it is equally special.

UFM FUJI SUPER is ready to help you express your feelings with a variety of chocolate brands and quality baking ingredients.

Whether you want to convey your feelings with intense sweetness, subtle sweetness, a sweet and savory mix, or a sweet surprise with a hint of sourness, Fuji has a wide range of products to help you express your unique self.

Japanese brand chocolates, in assorted flavors with just the right sweetness in Japanese style, are perfect for sharing with friends and colleagues. Or, enjoy the variety of bite-sized chocolates and turn Valentine s night into a fun movie night with delightful snacks, whether it is with your girl gang or your special someone.

European brand chocolates, renowned for their rich, fragrant, and creamy milk chocolate that melts in your mouth. These bite-sized delights come in exquisite packaging, perfectly sized for gifting on special occasions like Valentine s Day, a day of love that comes only once a year.

For baking enthusiasts, we offer quality ingredients like UFM wheat flour, trusted by consumers for a long time. Whether it is all-purpose flour, cake flour, extra-light wheat flour, premium chocolate, or various butter brands, we have everything ready for you to create exquisite cakes, cookies, and brownies in your own style.

No matter what your plans are for this Valentine s Day, UFM FUJI SUPER is ready to serve you at every branch near you from 8 AM to 10 PM daily.